Jill Cox-Cordova Talks Multimedia, Multi-platform Journalism

Senior Producer Jill Cox-Cordova of CNN.com shares her insight on becoming a well-rounded journalist, developing clear-cut resumes and living by a Y.E.S. philosophy.

“See multimedia as chances, have a Y.E.S. philosophy,” said Jill Cox-Cordova, senior producer for CNN.com and opening speaker for the NABJ Multimedia Short Course at Florida A&M University.

Cox-Cordova discussed the differences between multimedia and multi-platform journalists and how students should develop the skills to become both. Multimedia journalists have the ability to use various forms of media, while multi-platform journalists can take one story and publish it using more than one platform.

Text, video, audio and still photos are important pieces of the puzzle that comprise multimedia and multi-platform journalism, Cox-Cordova said.

Her Y.E.S. philosophy is presented in reverse order:

Cox-Cordova engages in a newsroom meeting with student Ameena Rasheed.

  • S: Skills- know a little bit of everything, but become the go-to person for something
  • E: Embrace a support system
  • Y: Your brand is something that can’t be taken from you, it doesn’t change no matter the circumstances you may encounter

Sources for generating story ideas and necessary details to include in a resume were also topics discussed during Cox-Cordova’s talk.

A key player in the development of the live-streaming CNN.com website, Cox-Cordova also helped produce the network’s Peabody Award-winning coverage of Hurricane Katrina. She earned her bachelor’s degree in international studies from Macalester College and a master’s degree in journalism from the Medill School of Journalism at Northwestern University in Illinois.

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